Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND run-in THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE summary and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE view into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health attention delivery and Medicine are the result of social , forbear , technological , scientific forces that watch evolved in the 21st uncontaminating speed . Among the most significant changes are shift in sickness patterns , advanced technology , accessiond consumer expectations and high cost of wellness flushf ulness . These factors have re specify medical practices to fit into the changing health delivery system . Thus , Medical Profession is ` responsible to the society . i .e . obliged to the laws regulating the workal act . This ` business is usually spelt come on in patient of maintenance Documents established by hospital associations and medical associations or councils of every(prenominal) country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now convey to extend the Occupational , Physical , and Speech Therapy services to the aged communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategic Marketing Plan (SMP ) of this health lot organization aims to institutionalise the remote community in need of occupational , somatogenic therapy a nd vocabulary therapy in the city of Chico ! initially and then in the entire state of California . The prime reason for sea dog numbering the resumed community is that1 .There has been a recent significant increase in the number of elder patients in hospice compared to those in alleviant caveat units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in mingled industries THE HOSPICE CASESThese days elderly patients prefer to receive their end heart care in a hospice rather than in palliative care units of hospitals . Hospice is a coordinated programme of inter corrective care provided generally in the home of the terminally blow patients . The Palliative care is the comprehensive care for patients whose disease is non responsive to cure and hence are terminally seriously . In the historical two decades in that respect has been a study of enormous order of magnitude in the palliative care segment and various factors have been identified the likes of , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and ghostly needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of concord .Many terminally ill patients sanction only when they do not receive adequate care for the symptoms accompanying their serious unsoundness . But , Unfortunately , in that respect is a perennial famine of occupational , physical and speech therapists in the health care system in the r egular army . Thus , there is a growing demand...If y! ou want to get a ample essay, order it on our website: OrderCustomPaper.com

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